Tuesday, October 7, 2008
So thinking about strong brand identities this morning, and I gotta say its harder to find an industry more concerned with this than streetwear, its pretty much all that matters. I mean honestly a shirt is a shirt only thinking makes it cool. This brings me to the meat and potatoes of this particular post. The creators and purveyors of all things coppable , SUPREME!
There are probably a million skate shops in NYC so not only did Supreme manage to totally jump out of their niche to achieve a ton of mainstream success, they have been top dogs of the streetwear scene for over a decade, an almost unheard of feat.
Supreme is so successful at this point their brand identity doesn't rely on anything besides their status as the ballinest shit out (and a really nice sans serif logo with red). So that pretty much rules.